Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales.

Learn how to avoid some critical mistakes marketers make when rolling out search engine optimization strategies. “12 SEO Campaign Killers” puts the tough work of SEO in perspective, covering everything from keyword performance expectations to understanding the value of social media websites. Other critical topics include:

• Training
• Thinking holistically
• ROI considerations
• Ranking analysis
• What link bait really means

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