Consumers once focused on product quality when deciding between brands. Today, the convenience of the shopping experience is just as important—as evidenced by the growth of Amazon's private-label brands. That convenience means having a seamless shopping experience that is personalized through multiple channels. But this proves to be challenging when retailers run different systems for in-store, ecommerce, and mobile business.

Our ebook, 5 Ways Data is Reshaping Retail, explains how Snowflake Cloud Data Platform provides a single governed source for all data, whether it's clickstream, channel engagement, point-of-sale (POS) data, or data from a loyalty program. Retailers can use the data to:

– Build seamless omnichannel customer experiences across channels
– Build a 360-degree view of the customer that illuminates preferences and behaviours
– Analyse data quickly and easily