Organizations must strike the right balance in using all the tools at their disposal to create a positive corporate image.
In today’s world, many times perception is reality. It’s sad but oh so true.
There are so many avenues available for companies to reach out to their prospective or current customer base. But despite the advantages mobility, the Web and social media have offered in helping organizations get their message out, it has made it easier for customers to get information easily. Sometimes that is not such a good thing.