Nothing beats credibility for turning an audience on to what you’re about to say, except perhaps honesty. And in terms of persuading listeners, the two are nearly inseparable.

The interesting thing about credibility, is that it has to exist in the audience’s mind, not your own. It’s a speaking quality, then, that can only be created by the right kind of focus. By that, we mean the kind that emanates from a speaker who is more interested in the audience’s needs than his or her own.

So how can you get this magic speaking quality working for you rather than against you? In this guide you will find 5 ways to make that happen, so you can convince listeners and get them on your side every time you
speak in public.

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