Social media is critical to business success, and increasingly marketers are left trying to produce more effective content for their many channels.

We wanted to know definitively how top brands were using social media and what details made their content effective. In this report we partnered with data firm Antelope Inc. to analyze the social media content from 350 of the top ranked brands in the world. This report uncovers trends around:

1. Social content volumes
2. Social content engagement
3. Subject matter of social content
4. Channels where content gets used

Download the report to learn more.