The pharmaceutical industry is on the verge of a critical turning point: as serialization introduces massive amounts of data into the supply chain, the industry must abandon traditional technologies that were simply not designed for a challenge of these dimensions.  Companies who continue to rely on traditional solutions most notably, relational database management systems (RDBMS) – will unequivocally fail, jeopardizing their ability to move product through the supply chain, their revenue, and their brand reputation.

With serialization, data volumes will increase by multiple orders of magnitude – 100 to 100,000 times larger – posing an ‘Internet scale’ problem.  Solutions based on traditional application architectures, for enterprise-class problems involving many fewer transactions, will not be able to scale to meet the demands.  The combination of a massive database, high transaction volume, and the time required for operational processes demands a paradigm shift in technology.

In this whitepaper, we will review the depth of the challenge that serialization introduces; where relational databases can contribute, and where they cannot; and how a move to NoSQL – a database technology relied on by other industries to solve internet class problems – in a native cloud architecture is ultimately what’s required to maximize performance and enable the pharma industry to successfully meet the serialization challenge.

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