A Practical Guide to Measuring Event Success

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can’t. Learn how with this free ROI model.

Events make up ~20% of a B2B Marketer’s budget; however 59% of marketers struggle to track the ROI of their events. Download this comprehensive guide and interactive workbook to assess your events’ performance.

This guide will help you:

  1. Measure results that are hard to measure
  2. Compare performance from event to event
  3. Demonstrate events are a worthwhile investment
  4. ….and more!

w aaaa3854 - A Practical Guide to Measuring Event Success

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