Account-Based Marketing: A Practical Guide
Your step-by-step manual on all aspects of ABM.
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently.
If you depend on closing lengthy, multi-stakeholder deals and scaling that activity, then this is the toolkit for you. Inside you’ll find hands-on worksheets and checklists, including:
- Target Account Checklist
- Customer Journey Mapping Canvas
- ABM Campaign Checklist
- Key CRM Data Fields Checklist
