Banking on Frictionless Customer Journeys – US
Are your customers being forced down channels they don’t want to use? Find out how banks in the US are reshaping customer journeys.
“The age of the customer” has become the de facto term for explaining the power shift from organization to consumer. Customers expect banks to meet their expectations, regardless of legacy systems and internal processes. The good news is that banks have recognized this issue and are responding, aiming to create the holy grail of frictionless journeys for customers. But how do banks identify and create these frictionless journeys? It all starts with:
- Digital transformation in the finance industry
- Reimagining customer journeys
- Shift to a post-channel era
- Leveraging technology
- Eliminating confusion
- Finding the right measurements
