Converting anonymous visitors into engaged, active and registered customers is the first step in delivering powerful and personalized marketing experiences.

Driving registration conversions on your digital properties is challenging. Visitors must clearly understand the value they’ll receive in exchange for handing over their own personal data, and oftentimes, the registration process itself is the major deterrent: excessively lengthy and detailed forms can scare people away and drastically reduce the rate of conversion. The good news is that there are proven best practices for creating registration flows that work, increasing the rate of conversion and making it easy for your customers to tell you who they are across your web and mobile sites and apps.

Key takeaways include:

• How to increase registration conversion rates while collecting more profile data from site visitors
• Strategies for improving the quality of the customer data you collect
• How to design your registration infrastructure for maximum results

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