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The Improvise, Adapt, Overcome Rule

  Running a business, managing people, handling expenses and solving problems can be hard, but these are the kind of […]

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Innovative Ideas for a B2B Digital Marketing Strategy

“We spend way too much time online, we might as well make the most out of it.” The Digital Revolution […]

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Introduction to Value Chain Analysis

  A value chain analysis is a business model that defines the full range of activities needed to create a […]

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Global Value Chain (GVC)

  Over the last two decades, world trade and production have become increasingly organized around Global Value Chains (GVC). The […]

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The See, Think, Do, Care Business Framework

  The “See, Think, Do, Care/Coddle” Business Framework envisioned by Avinash Kaushik, digital marketing evangelist at Google, is a Content, […]

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The Power of Corporate Integrity

Corporate Integrity is a term often used to describe attitudes and qualities such as Sincerity, Honesty, Reliability, Faith, Probity, and […]

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Retail Extreme Make-over! Best Practices for Retailers

  Retail markets have existed since ancient times. Archaeological evidence for trade, presumably involving trade systems, dates back more than […]

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Integrated Business Planning (IBP)

Integrated Business Planning (IBP)  – evolving during the last 30 years through  Sales & Operations Planning (S&OP)- is a cross-functional […]

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Generation Z- How Marketing can Conquer the Game

Those born between the mid-1990s and early 2000s are the first generation of digital citizens. They are the demographic cohort […]

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