Building a VoC Program for Your Company in the Online Channel
Learn how to listen, interpret, analyze and measure your VoC program results over time.
A Voice of the Customer program is a process of constant improvement which must be developed over time, establishing a continuous and constantly evolving system to measure the customer experience.
The ideal approach is to start with something simple, compiling the most important information which will enable you to make quick improvements, gradually extending your VoC program and making it more sophisticated in order to adapt to the company’s needs.
Download this helpful eBook for 8 steps to help you create a Voice of the Customer program in your company.
