No one can be reduced to a few data points. People are complex, evolving, thinking, and refining their behaviors all the time. The more we embrace these complexities and learn from them, the more you can personalize the customer experiences. And the more they'll think of you going forward.

Read Connecting with People Across Their Every Dimension and discover:

• The rewards of embracing human complexity
• How to create content for your customer's many sides
• The future of cross-channel brand experiences