Customers are more connected and more informed than ever.
Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store.
This eBook, featuring key insights from author, blogger and analyst, Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
- What is omni-channel marketing and why is it important?
- How to be human and stay tech savvy and the importance of email and social media