Customer Loyalty

A guide for managing lifetime value in the offline world.

Customer lifetime value, often referred to as CLV, is one of the most important measures of marketing success. Strong CLV represents loyalty and customer value. It’s a great way to measure the success and strength of your business. For example, when compared directly with customer acquisition costs (CAC), CLV tells you the ROI of your marketing efforts. 

In this guide, we’ll help you understand CLV, how it can be measured and applied, and practical ways it can be maximized.

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