B2B purchase decisions are becoming more and more complicated making it even more challenging to create content that converts. So where should you invest your content marketing resources?
DemandGen Report’s 2019 Content Preferences Survey Report has the answers. The report details the content formats that B2B buyers most prefer today, including:
- The marketing channels and formats preferred by B2B buyers
- The most-preferred types of content in the early, middle and later stages of the buying journey
- Buyers' recommendations for improving the quality of content created and provided by B2B vendors
Make sure your content is what your audience wants — download this report now!