Years of acquiring and integrating technologies have made online merchants unintended IT companies. In the last two years alone, digital commerce has undergone substantial disruption, and legacy technology and processes are not equipped for the new rate of change.
eCommerce matured, and so did the technology that companies collected to deliver experiences. Legacy investments aren't yielding the value they once did. Managing integrations and upgrades proved to be time consuming, expensive, and distracting from the business. Online businesses are realizing that managing a patchwork of products deters their focus on what drives revenue, loyalty, and profitability.
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