Dissecting a Simple Winning Order Card
But consider Apple’s simple-looking iPad, which works incredibly well and does not at first reveal all the care that went into its making.
Glancing at the National Review order card, you might wonder: “How can this guy write a whole chapter about such a straightforward reply device?” But consider Apple’s simple-looking iPad, which works incredibly well and does not at first reveal all the care that went into its making.
Let’s look at the thinking behind this reply card — from a package we recently did that handily won National Review its new control.
