Dissecting a Simple Winning Order Card

But consider Apple’s simple-looking iPad, which works incredibly well and does not at first reveal all the care that went into its making.

Glancing at the National Review order card, you might wonder: “How can this guy write a whole chapter about such a straightforward reply device?” But consider Apple’s simple-looking iPad, which works incredibly well and does not at first reveal all the care that went into its making.

Let’s look at the thinking behind this reply card — from a package we recently did that handily won National Review its new control.

w tara31 - Dissecting a Simple Winning Order Card

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