With 75% of the world’s goods flowing through indirect channels, manufacturers across the globe are constantly charged with having to motivate their partners to sell their products over the competition.
Manufacturers who wish to build out a competitive contractor loyalty program need to ensure that the basics are covered prior to launch, including:
- setting the right objectives and KPIs;
- knowing the direction to take, and who will be administering the program;
- the best ways to communicate about the program; and
- additional areas that require pre-launch planning.
In this e-book, we’ll discuss the key considerations for your upcoming program that will ensure it is launched the right way.