‘Tis the season to be marketing. For many businesses, the holiday shopping season is make-it-or-break-it time. Early preparation is key.

If your holiday marketing campaign isn’t already in full swing, don’t panic – but don’t just sit there like a partridge in a pear tree. The sooner you start planning your strategy, the larger your slice of the holiday pie. This holds true for businesses both large AND small.

So get jolly and get ready: Here are 12 tips to help you end your year on a festive – and profitable – note.

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