If you want to master mobile attribution, this guide covers everything you need to know about how app tracking works. Find an overview of the economics of mobile marketing, an explanation of the tech behind it, and a review of key concepts behind the theory of attribution. Get comfortable with the mechanics of how it’s done, and how to reliably track your own mobile ad campaigns.

This report will show you:

• Why accurate mobile attribution is essential for app marketers
• The challenges that make mobile attribution more complicated than web attribution
• How attribution providers verify the user journey from first engagement to lifetime value

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