EventTrack 2021: The Event & Experiential Marketing Industry Forecast & Best Practices Study

The longest-running and most comprehensive annual research on experiential and event marketing

The latest edition takes a look at the impact of the pandemic on in-person experiences—and analyzes that impact to help with the recovery and re-activation period we’re entering.

Four separate surveys were issued over a year—two to brands, two to consumers. The key issues studied were:

  • Post-pandemic spending outlook
  • How purchase behavior has changed over the past year
  • Outlook for in-person event re-activations
  • What audiences will expect and value most from future live experiences
  • How virtual and in-person events change brand perception
  • The biggest opportunities for brands—and many other key benchmarks and insights

w defa1618 - EventTrack 2021: The Event & Experiential Marketing Industry Forecast & Best Practices Study

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