MAIN MESSAGE
The biggest disruptor for content management is the need to support omnichannel content delivery. A
next-generation content management system provides the best of both worlds–a unified platform that supports both
we-based and non-web experiences. This Q&A with the IDC VP of Content & Digital Media Technologies discusses
critical issues around headless and hybrid content delivery.

WHY SHOULD THE TARGET AUDIENCE CARE?
Brands must engage their customers with personalised and dynamic experiences via an ever-growing array of digital
touchpoints, while maintaining a secure and compliant environment. Web content management systems must evolve to
meet the needs of the diverse teams involved

Supporting Concepts:
Questions addressed include:

• What is the biggest trend or disruptor in the content management space today?
• How do you anticipate content management evolving in response to growing omnichannel requirements?
• What would a next-generation content management solution look like?
• What should marketing and IT leaders ask of their vendors to ensure their content management investments
• can meet omnichannel / connected experience needs?