Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other.
Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue.
For the third consecutive year, Shutterstock commissioned a study to take a closer look at the state of diversity in advertising and marketing campaigns.
You’ll learn about:
- The use of gender, race, relationships and abilities
in advertising visuals
- Marketers feelings towards the importance of using more diverse visuals
- How diverse visuals impact brand reputation
- Thoughts towards regulating visual stereotypes
Download the ebook to learn more.