This Research Brief considers Best-in-Class adoption of video and video-based collaboration for Sales, presenting several scenarios for the use of video to enhance engagement with prospects and customers.

The role of video in marketing has obvious appeal, but the Sales use case hasn’t been quite as clear. It comes down to harnessing the creative power of video to be remarkable and unforgettable (in a good way) in narrowcast, one-to-one mediums. Use video to create a winning first impression and “break down the doors,” to sustain momentum, and keep key stakeholders involved and informed. Video meetings also provide a way for sales to build closer relationships with prospects and customers.

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