Find the Buying Window – A Case for Predictive Analytics
How to find buyers who are looking for your products and services
Predictive analytics powered by AI, which include traditional techniques combined with real time behavioral data such as content consumption to form a completed digital image of prospects. The dynamic data allows you track potential clients purchasing intent and feed them into your ABM strategy at the time they are most likely to make a buying decision (Buying Window), providing predictable marketing pipeline and revenue accountability for marketing and sales resources.
