Learn how brands can drive consumer content creation, capture data, and achieve unprecedented marketing results.

The explosion of social content is changing the fabric of the web. The always-connected consumer is creating and sharing content, and is influencing the way brands interact with customers. In fact, reports have shown that millennials find user-generated content 20% more influential than any other type of media.

So how can a brand use these streams of consumer content to drive unprecedented results?

This eBook will cover:

• Best practices on building a library of UGC
• How to capture data and permissions from campaign participants
• Ways to turn your website into a social hub
• Tactics to drive sales from social content

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