Today’s media outlets and professional prognosticators are all a-twitter about how predictive analytics, SoLoMo (Social, Location, and Mobile), big data, unstructured data, cloud computing, and other innovative concepts are changing business.

This white paper presents how to support new growth strategies and drive new revenue using eight important technologies. Information Builders’ approach is practical, with success stories that demonstrate how trailblazers have already proven the value of these innovations.

You’ll learn:

• How other companies have tapped into big data to create a single view of existing and potential customers, to uncover factors that have the greatest impact on purchases and to predict future buying patterns
• How companies are using social media to understand how consumers feel about their offerings, and how data-rich applications in the mobile channel enhance customer acquisition and retention
• How some companies have leveraged the cloud to turn the data they already collect into new revenue streams – by creating new data-oriented products that their clients will gladly pay for
• How Information Builders’ suite of intelligence, integration, and integrity solutions are empowering market-leading and fast-following companies to use enterprise information to blow out their revenue goals

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