Product content is a brand’s most valuable online asset – make sure you are treating it that way.

73% of online shoppers say detailed product information is the most important factor in the buying process, but the process for brands to create and publish this content to retailers can be tricky. This 8-step checklist will help brands get a handle on the:

1. People involved in managing and creating product content.
2. Processes needed to share this data with your trading partners.
3. Systems that are used to store and syndicate product content.

Download the checklist to make the most out of your product content.

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