Growing a Dental Practice with a Modest Marketing Budget
A dental marketing case study.
Problem:
How does a dentist buy a practice, cover the debt, create relationships with all those patients, AND GROW the practice? This was the reality Dr. Shearer faced when he purchased his practice in 2011. As a young new practice owner, he didn’t know what he didn’t know.
Solution:
Start small. Stay consistent. Build success on top of success over time. Stay within budget. We helped Dr. Shearer develop a marketing plan based upon his budget that allowed his practice to grow and as it grew he was able to allocate more resources to marketing. Our primary focus was on attracting high quality new patients, so we focused his resources on tested proven methods known to attract this demographic.
Result:
Practice size, staff, top line revenues, and bottom line profits have doubled.
