Lead generation is one the most important tools a business can take advantage of in order to survive, grow and expand. Just like trees and plants need water to grow, businesses need customers to grow and finding them isn’t easy. Lead generation techniques help businesses improve their marketing when it comes to reaching potential customers and converting them into sales. What all business owners must understand is that their mission is to influence people’s behaviour in order to sell products and services and not the other way round. People are influenced more effectively when they don’t feel marketed at because they are craving the truth. Lead generation is a great way to “sell the truth” to potential customers, build a community and influence their behaviour.
The purpose of this blog is to help businesses and entrepreneurs thrive by keeping them in touch with the latest trends and techniques. Therefore we have created a list of valuable tips that can help you create harder, better, faster, stronger lead generation for your business. Either you are a small business looking to expand, or a large corporation targeting B2B sales we‘ve got you covered. Check out our list.
Create & Re-evaluate Personas
The first thing any business should do when it comes to improving it’s lead generation techniques is to create customer personas. Create the ideal customer persona for your business but also create the buyer persona of your existing clients. Be as honest and as realistic as you can make sure you revaluate them on a regular basis. This will help you always be on top of the wave, making sure your communication stays fresh and right for audience.
Quality Over Quantity
When developing a lead generation strategy you usually have access to a great amount of content. Not all of that content though seems appealing to your audience. Instead of exposing your audience to endless boring content focus on quality and expose them to the very best bits and pieces. This will help your brand come out as “interesting” and “worth watching” and will build a better connection with your audience.
Amazing Content Will Be Shared
Coming to add to the previous tip, quality does not only build strong connections between brands and audiences it also gets appreciated. Amazing content will be shared and the better the quality of your content the more possible it is to be distributed. Share amazing content and amazing content will share you.
Focus on Engagement
Instead of focusing on just growing your database and your email list, focus on engagement. Long lists with irrelevant emails and big databases with no core audience have nothing to offer to your business. Focus on smaller audiences and aim to engage them. Interaction between brands and people is what builds relationships eventually converting them into sales.
Play Smart Email Marketing
Even though you might not believe it email marketing is still today the most central and valuable lead generation technique. Although email marketing has been around for a long time the difference between now and then lies in quantity. People receive a great number of emails everyday from companies that are trying to reach them. Be smart about your email marketing and try sending out emails once a week. This will help you keep in touch with your audience while also not spamming them.
Although we previously suggested to you to always prefer quality over quantity in this case the scenario is different. Your audience is hidden in various channels, so in order to reach them you must take advantage of them all. Establish a presence in as many channels as you can and create multi-channel marketing campaigns. This will help your brand stay in touch with your audience and higher the possibilities of influencing consumer behaviour.
Consistency Wins the Game
In the end consistency is what wins the game. No matter what you do, no matter how good you do it if you don’t stick to it you lose. Become a regular on social media and post something everyday, send that email every week, publish those reports once a month. Be consistent and it will be appreciated.