Many business-to-business software companies were founded for a single, fundamental purpose: to improve the business solutions available to a certain industry or vertical.
Traditionally, software providers (ISVs) were at the mercy of third parties who handled the payments component to their software. This created a fragmented experience for the merchant while leaving the software provider with little control over the payment experience.
With the rapid adoption of the payment facilitator model, ISVs are creating a more unified product and a better experience for their merchants. They can now tailor the payment experience to their unique vertical, allowing them to focus on what really matters to their merchants.
In this whitepaper, learn how ISVs who adopt the payment facilitator model can deliver a better product for their customers by controlling aspects of the payments experience such as: