"I have been using my 4-step sales approach for 10+ years. The integration of SFDC, Outlook and SalesIntel is a game-changer for getting to the right people and companies quickly!” – Andy Redick, Director of Business Development at Peak Power Inc

The Power of Targeted Outreach

While Peak Power serves a massive addressable market, they have always been highly targeted in their sales and marketing campaigns.

Valuing engagement over volume, they have built elaborate sales processes to identify and nurture key stakeholders in order to generate maximum traction. Typically, they use a four-step outreach process that includes emails, calls, and LinkedIn messages with follow-ups after every communication.

Given their need for precision, they wanted highly segmented, accurate contact data with good coverage for niche domains.

Also, they extensively use Salesforce and Hubspot for performance tracking and reporting within their daily processes. So, they needed a data solution that would seamlessly integrate with the tools and tech stack they already had in place.

Download the case study to learn why Peak Power chose SalesIntel as their primary B2B data provider, and the impact it could have on your organization as well!

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