Understanding the needs of today’s digitally-empowered buyers
Accustomed to the seamless convenience of B2C eCommerce, today's B2B buyers expect the same of their professional purchasing experiences. As the lines between B2B and B2C continue blurring, understanding customers’ expectations are growing ever complicated.
Learn how you can meet the need of today’s B2B buyers in How to Become Customer-Driven in Manufacturing, from Magento Solution Partner, Perficient. This reader-friendly eBook outlines the motivations behind your customers' purchasing decisions, and how to satisfy their expectations.
- The four expectations of today’s B2B customers
- Then vs. now – how the purchasing experience has evolved
- Customer-driven transformation – what you need to know
- Six ways to initiate your customer alignment