Shop Direct provide insight on the journey to achieving a connected customer experience on a digital platform.
Providing a great customer experience is the only way retailers can ensure longevity, loyalty and profit. The retail industry has quickly moved past purely focusing on the traditional in-store customer experience and has redefined itself to include digital, online and social platforms. The modern consumer is more active, more knowledgeable and increasingly fickle with regards to where they choose to shop. One negative experience can be the difference between your company securing a customer’s lifetime value and a competitor stealing your revenue. How do you make sure you give your customer no choice but to remain loyal? How do you attract new customers that will stay once the honeymoon period wears off? Most importantly, how can you ensure your customer experience is connected and optimised across platforms?
Providing insight on the journey to achieving a connected customer experience on a digital platform, Customer Management IQ speaks to Daniel Curzon, Head of Customer Experience at an award-winning digital retailer, Shop Direct.