How to Calculate Customer Lifetime Value

How to Calculate Customer Lifetime Value

Customer Lifetime Value (CLV) is the single most important metric for you to know because it demonstrates who your best customers are and what they have in common.

Download Retina’s whitepaper to learn:

● How to accurately calculate customer lifetime value
● What you need to compute CLV at the individual level
● How Retina can help you connect the data to your strategies

CLV is a metric that estimates how much value any given customer will bring to your business over the course of the total time they interact with your brand—past, present, and future. Don't miss the comprehensive whitepaper.

w aaaa13944 - How to Calculate Customer Lifetime Value

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