Create a centralized solution to host your visual brand guidelines Brands are more than just a logo and a tagline. The relationships between brand and consumer has been reshaped by social media. The marketer’s jobs used to be:
- Create ads to play on TV or on the radio at your audience
- Consumers would passively consume your ad
- They buy your offering But now the conversation has changed.
Marketers and consumers now have a one-on-one line of communication. The power rests with the consumer. How do you entice them to choose your brand? A powerful visual identity. Find out how to create and maintain one in this paper.