Marketing complexity got you down? You’ve heard of the ghost in the machine? There’s also a beast living in your digital marketing machinery and it’s throwing a wrench into your best-laid marketing plans.
The beast represents complexity and delay, caused by a growing reliance on digital marketing technologies, fragmented data sources, and the inability to negotiate that complexity. Fortunately, this beast can be tamed.
This fun, informative guidebook tells you exactly how to streamline your digital marketing operations, maximize your marketing technology investments, and drive unparalleled marketing results.
In this guidebook, you will learn:
- How the digital marketing beast impacts your organization
- What it means to increase marketing agility and efficiency
- How to maximize your marketing investments
- Why tag management is the foundation for true omnichannel marketing