“We spend way too much time online, we might as well make the most out of it.”
The Digital Revolution has changed our lives over the last few years and among with our lives it has also changed the way enterprises approach things. If we consider that the average human spends 144 minutes online everyday and the fact that this ratio grows bigger day by day, it would be reckless for businesses not to adapt to this new reality. We spend way too much time online and in the future we are going to spend even more, we might as well make the most out of it. Therefore the right thing for an enterprise to do in order to align with the times, grow and expand would be to invest in Digital Marketing and form the best Strategies… right? But what is it exactly that makes a good strategy when it comes to B2B selling? What is the key element that turns an unsuccessful Digital Marketing Strategy to a successful one?
“We seem to forget that on the other side of “the wall” there is another human”
There is a common misconception that when an enterprise wants to “break the wall” and approach another enterprise in order to promote its services and products, the communication framework should be formal, conventional, and as strict as possible as if they are addressing robots. Although that is partially true we seem to forget that on the other side of “the wall” there is another human, and he is the one that will receive the message and communicate it to the people we want it to be delivered. That means that we have to deal with people and people should be the main target of our strategy. But how do you get someone’s attention effectively?
“The attention span of a human today is 8 seconds, and that of a goldfish is 9 seconds.”
According to a study by Microsoft, the average human being now has an attention span of 8 seconds and it is constantly decreasing. This is a sharp decrease from the average attention span of 12 seconds in the year 2000 and an amazing statistic if we consider that the attention span of a goldfish is 9 seconds. This means that you have limited time to find a way to attract someone’s attention, deliver the message you want to deliver, and make him think about it.
“Don’t just try to be the Best, try to be Different as well”
So what is it that actually works? How can we form a Successful Digital Marketing Strategy? What should we do in order to achieve more? The answer lies in the words of Harvard Professor and Business Strategist Michael Porter “you don’t have to be only the best in order to be successful but you have to be different.“ Here are some innovative ideas that can reform your B2B Digital Marketing Strategy make you different and lead you to success.
Take your content to the next level by introducing Video Ads to your audience. People seem to react more positively to explanatory videos and video ads than any other type of post. By adding explanatory videos and video ads to your content you have the chance to draw attention from people watching the video and promote your products and services more effectively giving a clearer view to people and eventually converting them into customers.
Turn your customers into advocates. The best marketing channel to promote a service or a product will always be Word of Mouth. There is no better marketing for a business than a satisfied customer genuinely talking about it. Try introducing concepts and elements to your products and services that will enhance the feeling of satisfaction to your clients and encourage them to talk about your brand online.
Podcasts, Live Stream & Video Shows
By creating a podcast or a live stream or a video show you automatically position yourself as an expert. People tend to trust experts more often when it comes to acquiring a service or a product than someone that is not considered an expert. Podcasts & Video Shows are a great opportunity to promote your business, build trust, and create a powerful connection between your enterprise and your audience.
Build an App
It is all about how much your clients are connected to your brand. Investing in building an application that either your existing or your potential customers could use, may turn out to be one of the smartest and most innovative decisions you have ever made for your business. Mobile applications have been proved to be a great way to keep your audience in touch with your brand, easily expose them to content and engage them to provide you with data that could be turned into useful insights.
Turn Data into Insights
Once you have applied all the above, you will be getting a great amount of data coming into your enterprise as feedback. Find a way to store this data and further analyse it in order to generate useful insights that could help you either rethink your existing Digital Marketing Strategy either enhance it making a few corrective actions. After all we now live in a data driven world.
To sum up, in order to be successful you have to be, think, and act differently than anybody else. The perfect strategy does not exist, you must always get feedback and plan again, and again, and again. Bring innovation to your enterprise, try acting differently and think of the box but stay outside of it. What are you waiting for? Start building that Digital Marketing Strategy right now!