As you strive to deliver a more compelling customer experience to maintain your competitive edge, it's essential to think strategically about your objectives.

Why transform the customer experience? What do you want to be known for? What will the new experience look like?

Watch Oracle's webinar, the first instalment of '5 steps to digital transformation – outline the company vision', to discover:

• The importance of an outcome-based approach to digital
• How the customer is king, and their experience is a story
• Why your whole organisation should get involved

Watch webinar