UX research can uncover a variety of valuable insights. And those insights will help inform business and design decisions that will ultimately help you create a better experience for your users.

If you’re reading this, you probably already know the value of UX research in the product development stage. But did you know that the value of UX is not only realized in an improved experience for your users? It can also be quantified over time through metrics that prove its benefit to key business objectives.

When it comes to an experience, however, metrics may seem a little harder to identify, let alone track. After all, an experience is subjective, right? How can you place a value on that?