Current momentum with debit and credit usage makes “now” an ideal time for portfolio growth. Learn metrics and strategies your CU can deploy today to grow your payments portfolio.

Payments are increasingly becoming the epicenter of your relationship with credit union members as a key driver of preferred financial institution (PFI) status.

Growing your credit and debit portfolios can be challenging without a focused strategy. Three commonly-used metrics — penetration, activation and usage (PAU) — can lay the groundwork for focused strategies that your credit union needs to add more cards, activate them quickly, and increase usage to grow revenue.

Access this article for a comprehensive overview of:

• Momentum-related facts on why now is the ideal time for portfolio growth
• How PAU spurs growth
• 5 PAU boosting power moves

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