As a mobile marketer today, the question is no longer if you are going to invest in mobile attribution, but how to choose the right provider for your business? This is no easy task.

This resource will help you:

• Breakdown some of the key features and tools offered by attribution providers, both legacy, and new-to-the-scene
• Strip away the buzzwords and marketing speak commonly associated with certain feature sets
• Highlight little-known product limitations to look out for
• Better understand the attribution marketplace and get armed with a set of criteria for evaluating providers

 

Whether you’re selecting a mobile measurement partner for the first time or contemplating switching providers, this guide will make your decision a little bit easier!

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