Mobile Banking Benchmark Study: Which Bank Offers the Best Mobile Experience?
This eBook details a mobile banking competitive benchmark that includes Wells Fargo, Key Bank, U.S.A.A. and CIBC.
The pervasiveness of mobile phones and increased adoption of mobile banking underscores the need for the banking industry to provide a good mobile experience.
UserZoom’s researchers created a competitive benchmark study to determine which bank offers the best mobile experience for prospective customers and to assess the impact of the mobile banking experience on brand perception, Net Promoter Score and conversion.
In this eBook, you will find:
- Which bank offers the best mobile user experience
- Detailed results of the study, including key performance metrics, pre vs. post brand perception and Net Promoter Scores
- Mobile banking recommendations
- Tips on conducting mobile studies
