This executive brief discusses trends in video conferencing on mobile devices, presents IDC’s analysis of their impact on the business market, and advises action on the path forward.

A new business reality is emerging across all segments of the business spectrum, and it is creating opportunity and challenges that must be considered and planned for today. The new reality is the product of the convergence of mobility, video, and collaboration, driven by three mega trends:

• The consumerization of IT driven by the use of consumer-oriented devices and applications crossing over into the SMB and enterprise markets
• The increased adoption and usage of video conferencing across the consumer, SMB, and enterprise markets
• Technology advances in the underlying foundation of mobile video driven by rapidly growing network broadband capacity and compounded by the growth of video-capable mobile devices such as smartphones and tablets

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