The Impact of Sensory Marketing
Mood Media, the world’s leading in-store media solutions company dedicated to elevating Customer Experience, launched this 2019 global study, “Elevating the Customer Experience: The Impact of Sensory Marketing,” which reveals consumer attitudes toward the in-store customer experience as well as in-store shopping behaviors.
Why? Over the past years, retailers have been looking with greater intensity at new ways for customers to interact and engage with their brands and products on a more personal, tangible and emotional level. One area that continues to garner renewed attention is sensory marketing, which is increasingly being viewed as critical in the effort to resonate with customers and build more personal connections.
Mood Media is committed to listening to the voice of the consumer, and that voice tells us that sensory experiences matter. 78% of consumers globally cite “an enjoyable store atmosphere” as a key factor in choosing brick & mortar over ecommerce, and 90% say they’re more likely to revisit a business that leverages music, visuals and scent.
We’re excited to deliver the results and findings from our most recent independent study where we asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience and which sensory elements have the greatest influence on their attitudes and behaviors when shopping.
What we found?
• Sensory marketing matters
• Customers are influenced by and respond to their sensory environment
• Investment in a sensory marketing strategy can pay meaningful dividends
We hope this study provides new insights and that it serves as a source of inspiration and fresh ideas. At the very least, we believe you’ll begin to look at things differently, listen more intently, feel with greater purpose and be more conscious of all that surrounds your brand and your customers when considering the modern-day in-store Customer Experience.