A major North American operator was facing multiple challenges in delivering the best possible mobile broadband to its urban customers. Despite having a good spectrum holding, particularly in the higher frequency bands, its macrocellular network could not deliver the coverage required to meet growing demand in major cities like New York and San Francisco.

Having previously been a leader in network quality, the operator was seeing falling customer satisfaction ratings.

To regain its top spot and grow revenue and loyalty among its city-based subscribers, the operator needed to improve its urban network without investing in new sites or installing new fiber based connectivity. It needed a technology that could be installed quickly and inexpensively to deliver a major boost in performance over a short time.

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