Personalization after COVID-19
A study of the impact of eCommerce’s ‘great leap’ on the future of personalized experiences
The last few months changed the face of eCommerce – but what impact has this revolution had on the pace of innovation, particularly in the area most critical to differentiation: personalization?
Find out what happened when we asked 400 eCommerce leaders across the UK and US what they have planned for personalization in 2021. This report provides an analysis of:
-
How the purpose of personalization has adapted to new consumer behaviors brought on by COVID-19
-
Where 400+ marketers think they'll be with their personalization strategies by the end of 2021 (see how you compare)
-
The key challenges that eCommerce leaders are finding along the way
