One of the most famous and powerful quotes ever, is that of the Ancient Greek Philosopher Aristotle that defines quality as a Habit and not as an Act. But how does philosophy link to business development and marketing strategies? And what is Quality when it comes to entrepreneurs and business owners? Quality is what leads companies to success and it could be interpreted in many different ways such as nature of products and services offered, customer service and most importantly customer satisfaction. But none of these could be considered successful if it was a one or two time thing, the struggle is real and it is there everyday. In other words quality equals success and success is something that is achieved in the long-term and not in the short-term. This statement by one of the most recognised and influential philosophers in history teaches us that in order to be successful you must first adopt the right mentality and then keep on repeating it’s actions daily. Here are some of the habits an entrepreneur should pick up if he wants his company to succeed.
Set a routine
The key to success is consistency. Show up everyday and be consistent. By setting up a personal or a work routine you automatically put yourself in a situation were you are obligated to complete some tasks every day. This helps you get the satisfaction of accomplishing small goals in the beginning of the day which makes you feel more productive motivating you to achieve more in the rest of the day.
A Goal without a Plan is a Dream
It is important for companies, teams or even individuals to know where they are at the moment and where they want to go in the future. Once you understand your position and create your “vision” you must set goals. But setting goals will not take you where you want to go if you don’t have a plan. Thing strategically, set some milestones, identify the opportunities and the threats that you might face and try to figure out as most of the obstacles as you can that you’ll face on your way to success.
Deliver More than you Promised
Offer your clients products and services that will keep them satisfied once they have consumed them. According to human psychology in most situations it is better to promise less and deliver more than to promise more and deliver less. This means that you should be humble when it comes to what you offer to your clients but always keep a surprise for the end. By adopting this habit consumers automatically feel satisfied and your company subliminally gains points in their mind.
Offer Great Customer Service
There is no mistake that can’t be solved, and at the end of the day we deal with people. Be polite, be understanding and make sure to offer your clients high quality customer service. This is always appreciated by customers and although they might have a bad experience with your products or services if you adopt this habit you might leave them with a sweet taste at the end.
Keep Track of your Results
Although setting goals and strategies are very important it is also very important to keep track of them. You must follow the progress of your results in order to understand what works and what doesn’t, and what has to change and what not.
Don’t leave for Tomorrow what you can do Today
Always stay one step ahead. If you have some free time find the energy to push yourself a little bit harder and plan a few steps ahead. It is very common among successful people to plan their future tasks and even complete some of them sooner than they should. This builds up their confidence and gives them more time to focus on other matters.
In conclusion, there are many ways that your company can achieve great things and be considered successful in the short-term but there is only one thing only that can guarantee you success in the long-term and that is quality. Quality derives from our core and its a daily matter. The only way to reach quality is by being consistent and sticking to the plan. Once a company accomplishes to pass this mentality through their culture to their employees, that is when it starts developing quality and eventually driving to success.