For our retail holiday planning guide, we’ve combed through hundreds of best practices, dug deep into the behavior of over 1.2 billion digital profiles, and gathered examples from select experts–all to help make sure that your holiday retail season blows last year’s out of the water.

• Lower your CPMs to stretch your marketing budget
• Reach out to influencers to double or even triple your social reach
• Optimize your retail pages with micro–tests to reduce your bounce rates and keep customers shopping longer
• Source user-generated content to boost traffic to your site and increase click-through rates by up to 300%

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